Customers want instant access to content and an omnichannel experience today. A Zendesk study reported that as many as 87% of customers feel brands need to do more to provide a seamless experience. And with mobile connectivity's penetration in our everyday lives, the need for high performance in the on-demand digital economy of today is higher than ever. Indeed, a new generation of mobile-first users has raised the bar for seamless customer experience to dizzying heights. So much so that, research data from Google revealed 53% of mobile visits were abandoned for pages that took longer than three seconds to load.
Across Japan, enterprises are rising to this radical shift in consumer behavior. According to a 451 Research survey, 61% of businesses in the country reported that they had made formal strategies for digital transformation in a bid to improve customer experience.
Along with this is Japan’s robust mobile gaming market—an industry that has consistently seen double digit growth YOY since 2016. The Japanese government also has laid out plans to bolster the local esports industry to generate ¥285 billion (US$2.6 billion) by 2025. Japan is also an Asian leader in online video with a projected annual growth rate of 24.69% from 2016 to 2020 in revenues from the “Video-on-Demand” segment. And to rise up to the dominance of Over-the-Top (OTT) media in the local market, Japanese TV networks are ushering in a new broadcasting era by streaming.
In response, these businesses are increasingly turning to adaptive network solutions like content delivery networks (CDN) to meet customer expectations. Here, you will learn the fundamentals of CDNs and discover how the right CDN provider can help businesses speed up content distribution and optimization.
A CDN is a geographically distributed group of servers that facilitate the rapid delivery of internet content. CDNs work by caching content at the network edge. Caching helps to reduce the hosting bandwidth, avoid downtimes and improves security.
The increasing rate of cloud adoption, rise of IoT, edge computing, and the proliferation of video has resulted in the development of many new types of CDN solutions today. These solutions include:
Video content alone makes up more than 50% of the total data consumed over the internet, and is predicted to rise to 80% by 2024.
Today, content transport structures are evolving, sparking many technological trends. These trends, which are going to shape the future of CDN for the upcoming year are:
A CDN becomes very crucial here. Video streams typically require heavy data transfers and . But, it has to be delivered at low latency to users who could be situated anywhere across the globe.
Seamless video streams are not possible with a single server, therefore businesses are turning to CDNs. And as the demand for video streaming rises, businesses will continue to invest heavily in CDN solutions. This behavior of businesses will result in CDNs carrying 72% of all internet traffic by 2022.
Connected devices and wearable devices will continually generate huge streams of data that will need to be processed in real-time.
With more users using their 5G-enabled and IoT devices to access your content, having a reliable CDN will support the speed and performance requirements of these technologies. And since CDNs have data centers around the globe, they can reroute connections to the next available server in cases of interruptions. This makes them more reliable than traditional servers while supporting the full experience these technologies can provide.
Consider the progress taking shape in Japan, one of the world's fastest-growing subscription OTT markets. Japan's telecoms and media subscription count is poised to grow at a CAGR of 1.8% from 2018–2023, with over-the-top (OTT) video subscriptions accounting for 10.6% of its total growth. Moreover, the subscription video on demand (SVOD) industry grew by 12% in the last year. With audiences spending an average of 3 hours and 8 minutes on digital media on average per day, issues such as poor quality or increased buffering times can result in user churn and adversely affect revenue growth.
CDNs can purge content automatically so that the most relevant content is deliverable. Also called as content invalidation, it lets businesses update content whenever they want to.
Here are more benefits of how CDN technology can help digital businesses and become a significant enabler for them:
IDC published a CDN assessment guide in 2019, which shared tips on the questions to ask before choosing the right CDN provider, such as exploring the breadth of their CDN solution, security capabilities, etc.
You may also ask the following questions:
Collaborating with the ideal CDN provider is important for your business if you wish to successfully widen your global reach and overcome infrastructure limitations. A trusted CDN partner will be able to help you achieve this by providing you with a specific combination of reach, innovation, and experience.
CenturyLink global CDN has Points of Presence (PoPs) across six continents and 120 major markets. A trusted CDN provider, CenturyLink is partnered with Streamroot and offers a P2P networking platform through a mesh network to direct peak traffic loads easily. CenturyLink's CDN Mesh Delivery marries the power of its global CDN with the scalability and resilience of a distributed mesh architecture to help it optimize on-demand and live streaming content quality and delivery.
Geographically diverse origin storage is a crucial element in delivering satisfying user experiences. The CenturyLink® CDN Object Storage is a scalable CDN solution that offers content providers benefits like rapid transfer, high-availability, and security of content. CenturyLink's expansive CDN solutions allow businesses to successfully expand their global reach and overcome infrastructure limitations at the same time.